Bringing back the magic of retail customer experience
August 7, 2025


Written by Ryan Smith
Join us on Wednesday, August 20th at 10am PT / 1pm ET for the next episode of Talk to my agent with Max Lowenthal, featuring retail veteran John Hutchison.
Once upon a time, customer service was the brand.
In today’s rush toward automation, many retailers have unintentionally lost the personal touch that once made customer experience magical.
In our latest interview, Decagon’s Max Lowenthal (Director, Agent Product Management) sits down with John Hutchison (former CEO of Bonobos, Global VP at The North Face, Director at Nike) to explore what great customer experience used to look like and how AI can help us bring it back.
What you’ll learn:
- How retail CX has evolved over the last two decades — and where it’s headed next
- The hidden ROI of investing in experience across e-commerce, fulfillment, and support
- How modern AI agents can unlock consistency, creativity, and conversion at scale
Who it’s for:
Retail leaders in CX, Product, and Digital Ops who still believe great service is one of the strongest brand advantages.
Bringing back the magic of retail customer experience
A conversation with John Hutchison, former CEO of Bonobos.

Join us on Wednesday, August 20th at 10am PT / 1pm ET for the next episode of Talk to my agent with Max Lowenthal, featuring retail veteran John Hutchison.
Once upon a time, customer service was the brand.
In today’s rush toward automation, many retailers have unintentionally lost the personal touch that once made customer experience magical.
In our latest interview, Decagon’s Max Lowenthal (Director, Agent Product Management) sits down with John Hutchison (former CEO of Bonobos, Global VP at The North Face, Director at Nike) to explore what great customer experience used to look like and how AI can help us bring it back.
What you’ll learn:
- How retail CX has evolved over the last two decades — and where it’s headed next
- The hidden ROI of investing in experience across e-commerce, fulfillment, and support
- How modern AI agents can unlock consistency, creativity, and conversion at scale
Who it’s for:
Retail leaders in CX, Product, and Digital Ops who still believe great service is one of the strongest brand advantages.