Agentic AI for customer experience: Everything you need to know
June 13, 2025


Written by Ryan Smith
The essential guide for CX, ops, and product leaders evaluating generative AI platforms
Customer experience is the most active front for enterprise AI innovation, but for many teams, the path forward is still murky and hard to navigate. In this free guide, we unpack what’s real, what matters, and what’s next.
You’ll learn:
- What makes an AI platform agentic (and why it matters for real-world results)
- How to evaluate platforms through a 5-lens framework covering integration, workflows, metrics, product design, and customer experience
- The true costs and tradeoffs of building in-house vs. buying a platform
- Best practices for deploying AI agents quickly, safely, and at scale
- How top brands like Rippling, Substack, Notion, and ClassPass are driving measurable ROI with Decagon
This guide is for CX, operations, product, and AI leaders who want to cut through the hype and make smart, strategic decisions. Whether you’re just starting your search or deep into vendor evaluation, this ebook will help you move faster, with confidence.
Agentic AI for customer experience: Everything you need to know
A practical guide for customer experience, product, AI, and ops leaders evaluating agentic AI platforms

The essential guide for CX, ops, and product leaders evaluating generative AI platforms
Customer experience is the most active front for enterprise AI innovation, but for many teams, the path forward is still murky and hard to navigate. In this free guide, we unpack what’s real, what matters, and what’s next.
You’ll learn:
- What makes an AI platform agentic (and why it matters for real-world results)
- How to evaluate platforms through a 5-lens framework covering integration, workflows, metrics, product design, and customer experience
- The true costs and tradeoffs of building in-house vs. buying a platform
- Best practices for deploying AI agents quickly, safely, and at scale
- How top brands like Rippling, Substack, Notion, and ClassPass are driving measurable ROI with Decagon
This guide is for CX, operations, product, and AI leaders who want to cut through the hype and make smart, strategic decisions. Whether you’re just starting your search or deep into vendor evaluation, this ebook will help you move faster, with confidence.